Communication Strategy in Modern Susu Business
Most susu groups in Ghana and other African countries have a problem with their communication with members. They use mediums of communication like phone calls and text messages or just tell each other about things like how much people have paid and when the next meeting is. But this causes a lot of issues like people missing payments, being unsure if their payments were even made, and arguments over what's been paid and what hasn't. Managers in charge of the susu group spend a lot of time trying to find out where things stand, which takes away from them working on making the group grow and building trust.
If a susu group admin or manager does not communicate well, the members start to lose trust in the group.
SUSU-CRM software has integrated SMS Notify. It is essentially a way to send out text messages to everyone in the group. It makes sure that everyone knows exactly what is going on in the group in real time. SMS are automated whereby there will be less of a chance of people misunderstanding each other.
Here are the main things that SMS Notify does:
First of all, SMS messaging is customized with your business or organization's details to build Trust with your members
It immediately sends a message to members when they make a payment, with the amount they paid and their new balance
- SMS notify allows managers/ vendors give simple reminders to members who have not made payments, which can help them remember and avoid late fees.
- If there is any kind of problem with a payment, the record of the transaction is on the messages, which stops most misunderstandings.
- It's also a way for the person in charge of the susu group to let everyone know about any important news, like when the next meeting will be or if there are any changes to the rules
Practical example
Let's say you're in charge of a group of 200 plus members who each contribute to the susu group daily, weekly or monthly. Before you know it, people would forget when their payment is due, or they'd wonder if their payment had really gone through.
With Susu-crm, every single one of those 200 people gets a text message right away when they make a payment. If someone does happen to miss a payment, the system will send them a friendly reminder. And if there ever is a dispute, having the text message as a record makes it easy to sort it out.
As a result, members in the group feel more at ease, the person in charge saves a lot of time, and the group can do even more.
By using susu-crm to manage your susu business, the way of communication basically becomes smooth for growth and development of the business.
- It makes them more efficient because it saves a lot of time.
- It also builds trust because people can see a record of all the transactions.
- It makes people more involved and committed because they know what's going on and when.
- And because there are fewer and less serious problems, the group can grow and grow without any issues. Basically, good communication is what makes a susu group work. Without it, people won't have any trust in the group not to talk of joining.
Susu-Crm with the integration of tools like SMS Notify, which shows everyone what's happening and when, there will be a revival of our Traditional Susu Business
